How to build an impressive online reputation –
Introduction ๐
Did you know that the things you post online, could have a huge impact on you getting work? ๐ผ๐ป
If you’re applying for a job recruiters will look you up online – including your personal social media profiles. ๐๐๐
If you’re running your own business, customers will look you up online. ๐๐๐๐
What they see/read about you online (your online reputation) could make or break your career. ๐๐
Today we’re going to teach you how to create an online reputation that’ll help boost your career. ๐
Step 1 – Work out your goals ๐
The first step to building an online reputation is to work out your goals!
Who do you want to be? ๐บ
These days, a lot of people will meet you online, before they meet you in person. ๐คณ
What do you want them to think about you? ๐ง
Do you want to seem:
- clever ๐ค
- inspiring โจ
- cool ๐
- creative ๐จ
- serious/sensible ๐ง
- trustworthy ๐ค
- caring ๐ฅฐ
- authentic ๐โโ๏ธ
The things you post, can introduce people to you in the way you want to be seen. ๐
What are your career goals? ๐ผ
The career goals you set, will influence what you post. ๐
Imagine you’re working in a really strict finance job. ๐ญ๐จโ๐ผ
Would posting rude or cheeky jokes online be a good idea? ๐๐ฉ
Probably not. ๐คทโโ๏ธ
You might get into trouble! ๐ฌ
But what if you wanted to become an entertainer? ๐ฅธ
Suddenly your jokes could become an online portfolio, and help you build up a following! ๐ฑ
It totally depends on the kind of person you want to be seen as! ๐ธ
Step 2 – Check your rep ๐ต๏ธโโ๏ธ
The second step to building an online reputation is to check what reputation you’ve already got online.
Google yourself! ๐
Have you ever googled yourself? ๐ง
How easy are you to find online? ๐
What kind of things come up? ๐ป
Do they match the career and online reputation that you want? ๐
If you were a job recruiter, or a customer, what would you think of yourself? ๐
What networks are you on? ๐ธ๏ธ
Next, check out all of your profiles on social media! ๐ฑ
What kind of online reputation do your posts give you? ๐ธ
Is there an old account that you forgot to close down with embarrassing old posts? ๐
Why not tidy up your accounts, and delete the ones you’re no longer using?๐งน
Who can see your posts? ๐๐
So by now you should know all of the networks you’re on online. ๐ฑ
Do you know who can actually see what you post on them? ๐คทโโ๏ธ
Who are all of your friends/followers? ๐ Do you actually know who they are?๐
Do you want those people seeing all of your posts? ๐
What are your privacy settings like? ๐
Do you have any posts that you want to keep, but perhaps hide them from the whole internet? ๐คซ ๐ถ๐
What will people think of your current posts? ๐ค๐ญ
Do your current posts fit in with the online reputation you want to have? ๐บ
Are there any posts you have that you’d hate other people to see? ๐
Clean up your posts ๐งฝ
Time for a spring clean! ๐งผ
Delete or hide any posts that:
- could give you a bad/unwanted reputation ๐
- don’t suit the reputation you want ๐คฉ
- you want to make private ๐
- could be misunderstood by other people in a bad way ๐ฅด
Do you have any family/friends who have put posts up about you that you don’t like? ๐ฌ
Perhaps you could politely ask them to delete them! โ
Remember, people can very easily post:
- messages you’ve sent them ๐จ
- pictures they’ve taken of you ๐ธ
- videos they’ve taken of you ๐ฝ๏ธ
- audio they’ve recorded of you ๐ค
Think about how these could affect your reputation! ๐ค๐ญ
Step 3 – Get posting! ๐ฌ
The third step to building an online reputation is to get posting!
To post, or not to post? ๐ค
It’s totally up to you whether you post online or not. ๐ปโ โ
If you don’t post online, it might be less stressful, and people won’t be able to judge you. ๐ฉโโ๏ธ
But, you might also miss out on opportunities to connect with other people. ๐ค
If you do post online, always ask this question first: ๐คโ
Is this going to help my online reputation – โจ
or hurt it? ๐ฉน
Pick your socials ๐ฑ
What kind of people do you want to connect with? ๐
Think about which social networks would help you reach the right people ๐ค๐งโ๐คโ๐ง
What to post ๐
What you post depends on what your goals are. ๐
Why not search for successful people online, with a reputation you want to imitate? ๐ช
They might give you some inspiration for post ideas. ๐ง ๐
Whilst there’s no secret recipe to the perfect reputation, in general you could consider posting things that:
- are inspirational โจ
- educate people ๐ฉโ๐ซ
- entertain people ๐คนโโ๏ธ
- show your achievements ๐
- demonstrate your personality ๐ฅฐ
- are charitable ๐
- show your impressive work ๐ผ
- people can relate to ๐ป
- make people happy โ๏ธ
- have good spelling ๐โ
- are friendly ๐
- show you helping others ๐
- accept and welcome other people ๐
- show your good relationships ๐ค
- get straight to the point ๐ฏ
And it’s not just word posts! ๐
Think about the kind of:
- videos ๐ฝ๏ธ
- pictures ๐ท
- words ๐ฌ
- audio ๐ถ
- questions โ
- comments ๐
- messages ๐ฉ
you put out online! ๐ฌ
What not to post ๐
Whilst there’s no secret recipe to the perfect reputation, for most professional reputations you should avoid posting things that:
- are offensive ๐ โโ๏ธ
- involve swearing ๐คฌ
- contain violence ๐ฅท
- might trigger people e.g. sad topics ๐ข
- involve harm to people or animals ๐
- have bad spelling/grammar โ๏ธ
- aren’t inclusive to others ๐ค
- support things that might offend people e.g. politics can be quite argumentative โ๏ธ
- involve illegal activity๐จ๐
- show your bad relationships๐พ
- spam people ๐
- waste people’s time โ
And it’s not just word posts! ๐
Think about the kind of:
- videos ๐ฝ๏ธ
- pictures ๐ท
- words ๐ฌ
- audio ๐ถ
- questions โ
- comments ๐
- messages ๐ฉ
you put out online! ๐ฌ
Conclusion ๐
So that’s it!
You can create an impressive online reputation by:
Step 1 โ Working out your goals ๐
– Who you want to be! ๐บ
– Your career goals! ๐ผ
Step 2 โ Checking your rep ๐ต๏ธโโ๏ธ
– Googling yourself! ๐
– Working out what networks you’re on! ๐ธ๏ธ
– Checking who can see your posts! ๐๐
– Evaluating your current posts ๐ค๐ญ
– Cleaning up your posts ๐งฝ
Step 3 โ Posting! ๐ฌ
– Deciding when it’s good to post or not๐ค
– Picking your socials, to reach the right people๐ฑ
– Posting good posts๐
– Avoiding bad posts๐
If you know any friends or family members who might benefit from learning about how to create an impressive online reputation, share this post with them!
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